SEO For eCommerce Websites: A Step-By-Step Guide

Working on ‘on-page-SEO’ is an important step for every eCommerce business to obtain more traffic and sales to your site. From this article, you will learn basic knowledge regarding SEO for eCommerce websites. Let’s dig in!

What is eCommerce SEO?                       

eCommerce SEO helps in identifying your store more clearly in front of SERPs. If you are ranking at the top, more people will be able to find you resulting in increased traffic to your site. You can also get paid traffic using paid tools, but SEO costs less. While working with paid SEO, ad blockers can reduce the effectiveness of paid searches.

eCommerce SEO mostly includes optimization of headlines, descriptions of products, internal link structure, and navigational structure for better search and user experience. Every product you sell should have its page to draw traffic from search engines.

On the other hand, you can’t forget about the non-product-related pages on your site. For example:

  • Homepage
  • About Us page
  • FAQs Page
  • Blogs
  • Help Center Answers
  • Contact Page, etc.

Importance of SEO in eCommerce

  • Helps in Driving Brand Awareness: Every eCommerce site needs optimization for low-cost brand awareness. The appearance of the first page is the first thing that customers will notice.
  • Elevating Content: SEO in eCommerce helps in raising the content in front of the targeted audience through blog posts, guides, articles, etc. For all this content, SEO is quite helpful. Optimization of content can lead to increased traffic at a low cost.
  • Increasing Market Audience: After customers find your website through organic search or other sources, your paid search team can use cookies to make remarketing campaigns. This allows you to show display ads to your potential customers when they leave your website and continue their browsing. The more visitors you attract to your site, the bigger your remarketing audience becomes.
  • Captivating the Long-tail Keyword: eCommerce sites are mainly structured to target those long-tail keywords as they tend to convert more than regular keywords.
  • Better User Experience: To increase conversions, a positive user experience is important. Using SEO can aid in comprehending shopper’s needs and improve your website’s usability, ultimately leading to better rankings. By checking keyword data, you get to know what shoppers are searching for and what they want.

Websites that promptly fulfill those desires have a higher chance of making a sale. Additionally, this data can also help you understand how shoppers think and communicate about their needs.

Advantages of SEO in eCommerce

  • Long-Term ROI: SEO holds the highest ROI of any digital marketing channel. According to a survey, around 748% ROI came from SEO as compared to other digital marketing channels. Unlike PPC and other paid tools where you have to pay for every click, SEO is far easier and cheaper than paid tools and also stays constant.
  • More Leads: As a marketing channel, SEO attracts visitors from Google searches and converts them into leads through compelling content. When leads discover a company through self-directed research, they tend to feel more confident than those who click on ads, resulting in shorter sales cycles and reduced customer acquisition costs.

Only companies that prioritize crafting exceptional content can truly enjoy these benefits. Simply ranking in the top search results is not enough to make a better connection with potential customers.

  • Allow Content Repurposing: By making the best content, you can repurpose it for other channels. For instance, a blog post that provides unique and detailed analysis can be utilized as the foundation for an email or expanded into a webinar.

Repurposing your content in this manner can help reduce the expenses associated with using more marketing channels and attracting more leads without increasing your marketing spend. Ultimately, this can help lower your overall cost per lead.

Disadvantages of SEO in eCommerce

  • Slow Results: SEO is a widely acceptable marketing channel and requires a lot of effort and consistency. Even though you are working regularly, SEO takes a lot of time to bring results, for around 6 months or a year.
  • Need Expert Audience Knowledge: If you want to know more about your target audience, you have to know about their needs, problems, and the type of content they want from you. To make your team better understand the target audience, you can build a questionnaire based on your current audience. Ask your customers a few things:
  1. What type of content do they want on the site?
  2. Things that help stand out among competitors?
  3. Do they prefer quantitative or qualitative information?
  4. What metrics are most important when choosing a new vendor
  • Requires Consistent Publishing: In Google’s algorithm, the most important factor is to publish high-quality content on time. According to research, SEO demands you to publish at least 2 pages a week to generate better ROI.


The challenges related to SEO make it difficult for companies to choose the best SEO strategies related to their site. SEO campaigns take a long time to grow.

However, following the best practices requires a talented team. If you also want a well-optimized SEO-based eCommerce website, you can choose the experts providing custom eCommerce website development services.

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